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Home/promotion

Promotion

Total articles: 22 | Page 3 of 3

Articles Tagged promotion:

Content Marketing

Douglas KarrSep 20, 2012

Are You Investing in Promotional Items?

Last weekend I was invited by the team at Site Strategics to be on their Edge of the Web radio show and to speak to some New Media Communication students who came down from IU Kokomo to speak with us. It was a fantastic event and the students were enthusiastic and asked a ton of questions – not just about…
Marketing & Sales Videos

Douglas KarrJun 9, 2008

WordPress: Manage Ads with Ad-minister

Each time I would test some ads on my site, I always had to reach into the theme designer and edit the core them code… something that gets me a little nervous. I’ve tested quite a few ad plugins for my WordPress blog, but none of them were robust enough. This week I finally found what I needed with a…

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Martech Zone is an entirely free site that is monetized through referrals, affiliate links, and advertising.

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is the Chief Marketing Officer of a marketing intelligence company deploying AI and ML for retail leaders, OpenINSIGHTS. Douglas is an author, speaker, veteran, and very proud grandfather.

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About Martech Zone

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media

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