Promotions
Martech Zone articles tagged promotions:
- CRM and Data Platforms
How are Consumer Packaged Goods Companies Using Big Data?
If there were one industry where a ton of data was being captured on an ongoing basis, it’s in the Consumer Packaged Goods (CPG) industry. CPG companies know that Big Data is important, but they have yet to embrace it in their day-to-day work. What are Consumer Packaged Goods? Consumer packaged goods (CPG) are items used daily by average consumers…
- Content Marketing
What are the Most Popular Prizes for Your Promotion Giveaways?
We’ve been wanting to design some promotions for a while now, and while the options and tools are plentiful, I’m surprised that there’s not more cookie-cutter templates out there that have a proven track record. This survey from Easypromos does help us plan in the right direction, though! Easypromos released results from their Digital Promotions Prize Survey which sheds light…