How are Consumer Packaged Goods Companies Using Big Data?

If there were one industry where a ton of data was being captured on an ongoing basis, it’s in the Consumer Packaged Goods (CPG) industry. CPG companies know that Big Data is important, but they have yet to embrace it in their day-to-day work. What are Consumer Packaged Goods? Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household

Salon Business Secrets: 10 Actionable Marketing Ideas That Can Help You Secure More Clients

Salons invest a lot in their location, their staff and specialists, their equipment, and their products. However, one thing they often neglect to invest in is their marketing campaigns. How can the clients find your fantastic salon otherwise? Although marketing can be a tricky thing to master, it is still manageable, and there is no need to be intimidated. There are lots of marketing ideas tried and tested for salons that work well in attracting

What are the Most Popular Prizes for Your Promotion Giveaways?

We’ve been wanting to design some promotions for a while now, and while the options and tools are plentiful, I’m surprised that there’s not more cookie-cutter templates out there that have a proven track record. This survey from Easypromos does help us plan in the right direction, though! Easypromos released results from their Digital Promotions Prize Survey which sheds light on the role of prizes in converting visitors to participants in a promotion such as

Chirpify: Add Conversions to Your Social Media Monitoring

Chirpify enables marketers to activate triggers that allow consumers to participate with a brand from any channel in social media. You can activate triggers on behaviors to get social media users to buy, enter a promotion, gain access to exclusive content, etc. Here’s an example: This Sunday, watch our new TV ad, look out for the hashtag and snag your own pack of our new flavors. #awardsnight — Oreo Cookie (@Oreo) January 24, 2014