Prospecting

Martech Zone articles tagged Prospecting:

  • Sales EnablementSales enablement tips and technology

    Sales Enablement Tips and Technology

    The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It’s vital to align these initiatives for the success of both departments. What is Sales Enablement? Sales enablement refers to the strategic use of technology…

  • Sales and Marketing TrainingCrossbeam: Leverage Your Partners for Ecosystem-Led Growth (ELG)

    Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

    Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer. As buyers are bombarded with emails and ads originating from massively automated marketing and sales tools and utilizing AI-generated (GenAI) content at scale, the customer experience is becoming overwhelming and impersonal. The combination of these factors…

  • Sales EnablementB2B Lead Qualification Guide

    From Leads to Appointments: Qualification Guide

    Did you know that 68% of B2B organizations struggle with lead generation and conversion? In today’s fast-paced business landscape, making the most of our sales team’s efforts is crucial. Having navigated the intricacies of the sales world for years, I understand the significance of maximizing every interaction. That’s where effective appointment qualification takes center stage. In this article, I’m excited…

  • Advertising TechnologyVendasta Scale Your DIgital Marketing Agency

    Vendasta: Scale Your Digital Marketing Agency With This End-To-End White-Label Platform

    Whether you’re a startup agency or a mature digital agency, scaling your agency can be quite the challenge. There are really only a few ways to scale a digital agency: Acquire New Customers – You have to invest in sales and marketing to reach new prospects, as well as hire the talent necessary to fulfill those engagements.Offer New Products and…

  • CRM and Data PlatformsHow To Get Leads With LinkedIn Sales Navigator

    Cleverly: How To Drive More B2B Leads With LinkedIn Sales Navigator

    LinkedIn is the top social network for B2B professionals in the world and, arguably, the best channel for B2B marketers to distribute and promote content. LinkedIn now has over half a billion members, with over 60 million senior-level influencers. There’s no doubt that your next customer is on LinkedIn… it’s just a matter of how you find them, connect with…

  • Sales EnablementSales Prospecting

    vidREACH: A Video Email Platform Reimagining Prospecting

    Lead generation is the major responsibility for marketing teams. They are focused on finding, engaging and converting a target audience into prospects that can become customers. It is vital for a business to create a marketing strategy that fuels lead generation. In light of that, marketing professionals are always searching for new ways to stand out, especially in an often…

  • Marketing Infographicssales prospecting

    8 Strategies To Improve Your Sales Prospecting Effectiveness

    This evening, I was out on a bike ride with a colleague and between huffs and puffs we were discussing our sales routines for our businesses. We both absolutely agreed that the lack of discipline that we applied to our sales was inhibiting both of our companies. His software product attracts a specific industry and size, so he already knew…

  • Marketing Infographics
    Who Owns Teleprospecting Infographic 2016

    Who Owns Teleprospecting?

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buyer? If…

  • Sales Enablementsales funnel marketing

    The Changing Marketing Funnel?

    As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one…

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.