Cleverly: How To Drive More B2B Leads With LinkedIn Sales Navigator

LinkedIn is the top social network for B2B professionals in the world and, arguably, the best channel for B2B marketers to distribute and promote content. LinkedIn now has over half a billion members, with over 60 million senior-level influencers. There’s no doubt that your next customer is on LinkedIn… it’s just a matter of how you find them, connect with them, and provide enough information that they see value in your product or service. Sales

vidREACH: A Video Email Platform Reimagining Prospecting

Lead generation is the major responsibility for marketing teams. They are focused on finding, engaging and converting a target audience into prospects that can become customers. It is vital for a business to create a marketing strategy that fuels lead generation. In light of that, marketing professionals are always searching for new ways to stand out, especially in an often oversaturated world. Most B2B marketers turn to email, viewing it as the most effective distribution

8 Strategies To Improve Your Sales Prospecting Effectiveness

This evening, I was out on a bike ride with a colleague and between huffs and puffs we were discussing our sales routines for our businesses. We both absolutely agreed that the lack of discipline that we applied to our sales was inhibiting both of our companies. His software product attracts a specific industry and size, so he already knew who his prospect are. My business is smaller, but we’re highly focused on very specific

Who Owns Teleprospecting?

At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buyer? If you can’t answer these questions with utmost clarity, confidence and agreement between Marketing and Sales,

Whitepaper: How Prospecting Automation Increases Conversion Rates

Freshly uploaded to our Whitepaper Library (powered by PaperShare) is a publication designed and developed for Salesvue by our agency. The whitepaper is called, Why You Need a Sales Prospecting Process. Salesvue focuses their attention at the bottom of the sales funnel. For companies with an outbound sales process, this is where leads are generated for their sales staff to follow up on. The problem illustrated by Salesvue is that the majority of businesses are

The Changing Marketing Funnel?

As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one insight that is scary for marketers: According to Forrester Research, nearly half of all B2B

Sales Enablement Tips

The changing marketing and sales funnels are dictating how we do business. Specifically, this refers to how sales is approaching new prospects and closing the deal. Sales enablement is collaborating marketing and sales while producing a revenue. Ensuring that these initiatives are aligned is imperative to the success of both marketing and sales. As a marketer, of course I find marketing efforts important. But at the end of the day (depending on the situation), the