Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM

Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though, is that the ratio of touches I need to get through to find the quality

Clarity Attacks Buzzwordsmithiness On Contact

A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive systems. This is a new premise for strategy for a world undergoing deep structural change:

14 Different Terms Used Across Marketing Automation Platforms

I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty confusing as you look to the features of one over the other when in honesty, all the same features are present. Sometimes, it sounds like

5 Tips to Successfully Convert Your Online Prospect into a Client

We shared about how incredible the Refresh app was yesterday. I found out about them when I received this infographic to share from them, How to Close a Sales Lead. The journey that they describe in the email basically starts after the lead is captured via marketing. The 5 Tips to Close a Lead Use a CRM – Of course, you have to have somewhere to record the lead, capture additional information about them, prioritize

Content Marketing Adoption, Tactics and Results in 2014

We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look like? Check it out! This infographic takes a bit of