It’s Time to Stop Automated Press Release Distribution for SEO

One of the services we provide to our clients is monitoring the quality of backlinks to their site. Since Google has actively targeted domains with links from troublesome sources, we’ve seen a number of clients struggle – especially those who hired SEO firms in the past that backlinked. After disavowing all of the questionable links, we have seen improvements in ranking on multiple sites. It’s a laborious process where every link is checked and verified

Smart Ways to Combine Content Marketing with SEO

The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines a ton of tools and distribution sites where you can

The Content Marketing Matrix

Content marketing strategies continue to change, especially with advancements in mobile technologies and access to high bandwidth is becoming commonplace. Marketers need to be more resourceful in their approach to generate content. One thing we do is often work back in complexity… we design an animation and use the content for a webinar, we use that content for a presentation shared on Slideshare, we use that content to develop an infographic and perhaps some sales

How to Optimize a Press Release for Search

We work with some amazing public relations firms ourselves and with our clients. Public relations is still a great investment – our folks at Dittoe PR have gotten us mentions in the New York Times, Mashable and a host of other popular sites. While PR professionals understand how to write compelling press releases and get them distributed to the right audience, sometimes they don’t optimize the press releases as well as they could be for

What’s the ROI on Headaches?

Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for a company. I work for a company who’s primary competition (in our prospects’ opinion –