Psychology
Martech Zone articles tagged Psychology:
-
Ecommerce and Retail
JustUpsell: Increase Your Average Order Value With A Simple Shopify Cart Checkbox Upsell
There’s a psychology to purchases that most brands ignore, known as foot-in-the-door. The tactic is this: Once a prospect has overcome whether or not to make a purchase, they’re more likely to say yes to an additional expense. Trust is the biggest hurdle with online purchases, and once you overcome the trust factor, upselling or cross-selling requires far less effort.…
-
Advertising Technology
Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates
The average consumer is exposed to an enormous volume of advertising every 24 hours. We’ve gone from the average adult exposed to 500 ads a day in the 1970s to as many as 5,000 ads a day today That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media, and print ads.…
-
Email Marketing & Automation
Optimizing Email Design to Capture the Attention of Your Reader
A few months ago at a conference, I watched a fascinating presentation on the steps that an email reader takes as they dive into their email. It’s not the route that most people believe and it works very different from a website. When you view an email, you typically view the first words of the subject line and perhaps a…
-
Ecommerce and Retail
10 Ways to Convert Visitors Using Psychology
Businesses often focus only on deals to drive more sales. I think it’s a mistake. Not because it doesn’t work but because it only impacts a percentage of the audience. Not everyone is interested in a discount – many are more concerned about timely shipping, quality of the product, reputation of the business, etc. In fact, I’d be willing to…