Scent Marketing: Statistics, Olfactory Science, And The Industry

Each time that I get home from a busy day, especially if I’ve spent a lot of time on the road, the first thing I do is light a candle. One of my favorites is a sea salt driftwood candle called Calm. A few minutes after lighting it, I’m feeling pretty good and… I’m calm. The Science of Scent The science behind smell is fascinating. Humans can discern more than a trillion different odors. As