Public Relations

Martech Zone articles tagged public relations:

  • Sales and Marketing TrainingMarketing by Consensus

    From Harmony to Innovation: The Surprising Impact of Consensus in Marketing

    Tomorrow, I’m meeting with my leadership team to reach a consensus on our next campaign strategy focused on attendees at a national retail marketing event. I would have groaned early in my career if I was asked to facilitate such a meeting. As a young, spirited, and talented individual, I wanted to be provided the freedom and accountability to make…

  • Social Media & Influencer MarketingMeltwater: Data-driven social media influencer strategies

    Meltwater: How To Elevate Your Marketing Campaigns with Data-Driven Influencer Strategies

    The power of influencer marketing is undeniable. As brands strive to connect with their audiences more personally and authentically, the challenge lies in navigating the vast landscape of social media influencers. Social Media Influencer Marketing Strategy A good social media outreach strategy, as outlined in the Meltwater YouTube channel, emphasizes the importance of evolving influencer marketing beyond mere celebrity endorsements…

  • Social Media & Influencer Marketingonline reputation management guide

    A Guide to Monitoring, Managing, and Repairing Your Online Reputation

    Managing your online reputation is crucial for personal reputation, brand reputation, and a brand’s employee perceptions. Ignoring online reputation can lead to missed business and career opportunities due to negative perceptions, impacting personal and professional relationships. 78% of survey recipients said they believe it is very important to look up information about people and/or businesses online before deciding to interact…

  • Public RelationsPR Platforms: Media Database and Pitch Platforms

    20+ PR Resources to Find and Pitch Reporters, Journalists, Bloggers, and Industry Sites

    If you want to amplify brand awareness and growth opportunities, investing in a public relations (PR) strategy and platform is a solid investment. Here are some of the benefits of pitching traditional journalists, bloggers, and industry sites on stories, interviews, newly released research, and company news: Wider Audience Reach: Pitching to these outlets can help you reach a broader audience,…

  • Public RelationsHow to generate more backlinks using PR outreach

    Generate More Links: How to Improve Your PR Strategy

    With a new year approaching, you likely have a new PR plan full of targets and goals.  But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR…

  • Public RelationsPublic Relations Strategy Infographic

    What Does A Public Relations Strategy Look Like in 2023?

    The term public relations (PR) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders, and the broader community. The development of PR as a profession and a concept can be attributed to several key figures and…

  • Search MarketingWhat is an effective local marketing strategy?

    The Foundations Of An Effective Local Marketing Strategy

    We’re working with a SaaS provider that builds auto dealer websites. As they’re speaking to prospective dealerships, we have been analyzing their prospects’ online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment (ROI). How Is A Local Marketing Strategy Different? Local and digital marketing…

  • Search MarketingUpCity B2B Service Provider Directory

    UpCity: A Trusted B2B Service Provider Directory

    Building a strong online presence and establishing credibility is crucial for B2B service providers. One platform that stands out as a valuable resource for service providers is UpCity. With its mission to connect businesses with trusted service providers, UpCity offers a range of benefits that can help B2B service providers thrive in their respective industries. B2B service companies that should…

  • Public RelationsPR Software with Journalist, Media, and Influencer Databases to Find and Pitch

    Media Relations Platforms To Find And Pitch Journalists and Influencers

    When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…

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