10 Steps to Managing Crisis Communications

Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response as to what you’re supposed to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors

What Questions Need Answered to Evaluate Your Company’s Inbound Marketing Strategy?

I’m working with a prospect right now that knows they require assistance with their digital presence and inbound marketing efforts… but they don’t know where to start nor the path necessary to get where they need. While I’ve written extensively about the agile marketing journey to develop your marketing maturity, I’m not sure I’ve ever written about the elements necessary for success. As I’m working with this client, I’ve been interviewing their sales, marketing, and

Awardzee: How to Find Awards Online

Public relations companies are always on the lookout to build awareness and gain notoriety for their clients.  One great strategy is to award submissions. Awards have several advantages over your average client pitch: Awards provide great news fodder for PR professionals to pitch news and properties. Award sites and shows are often frequented by highly relevant audiences, widening your reach. Award sites often use judges that are highly influential, so getting your brand in front

How to Measure Your Online Public Relations Effectiveness

Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors. The Barcelona Declaration of Public Relations Measurement Principles The Barcelona Principles were established in

The 4 P’s of Modern Search Engine Optimization

The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down. While Google continues to build accuracy and quality results through artificial intelligence

Lumanu: Find Influencers and Discover Influential Content

Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether you’re trying to build authority in your industry by getting a mention from someone of influence… influencer marketing is a must. Influencer marketing is broken down into two essential components Who are the influencers that