Publisher Monetization
Martech Zone articles tagged publisher monetization:
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Advertising Technology
Douglas KarrNov 30, 2023
Jeeng: Publisher Monetization and Extended Advertisement Reach Into Email
The publishing industry, grappling with the challenges posed by social media’s dominance and changing business models, finds itself in a difficult position. As the industry faces pressure from users reluctant to pay for content, a need for innovative solutions emerges. Jeeng offers a range of solutions specifically designed for publishers and advertisers. This solution empowers publishers to focus on their…
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Content Marketing
Douglas KarrNov 15, 2016
33Across: In-View Audience Monetization with a Pre-Bid Fraud Filter
We’ve observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that’s a mistake. We’ve avoided buying audience, kept our topics tight, and we have turned down advertising repeatedly from off-topic advertising. Thankfully, advertising networks are…