Reachli: The Visual Advertising Network

We’ve shared other content recommendation systems like Outbrain. What if your content isn’t textual in nature, though, and it’s more visual – like coupons, informational graphics, sales graphics, calls-to-action or photographs? Reachli is a visual advertising network. Reachli has over 70,000 advertisers that get over 3.5 million views on a monthly basis! Reachli has a proprietary pair-and-match technology uses keyword, context, and photo matching algorithms to pair any existing image on the web with the

APE: Author, Publisher, Entrepreneur

In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different, though… it’s a detailed step-by-step instruction book on how to self-publish your ebook. Authors Guy

Email Newsletter Monetization: Two Viable Options for Bloggers and Small Publishers

Influence is no longer the exclusive domain of large publishers. Eyeballs and marketing dollars are being diverted toward an army of small, niche publishers; be they content curators, bloggers, vloggers, or podcasters. Given the increased demand, these micro-publishers are rightfully looking for ways to thoughtfully profit from their audience, and their effort. Profit in Email Newsletters Along with other with the monetization tactics that they currently use, like website display ads and social media sponsorships, today’s specialty

Our Verified Author Links Result in a 484% Higher Click-Through Rate

If you’re a publisher, SEO professional or a CMS platform, you should already have implemented a means for verified ownership. Authorship has been around for a few months and has gone through some fine-tuning, resulting in a great feature that really enhances your search engine visibility. In fact, I’d question any SEO company that’s not pushing their clients to ensure they have accomplished this. I’ve written about verified ownership and how to implement rich snippets

Google Webmaster Central Gets a Serious Upgrade

While working with a client this morning, I logged into Google Webmaster Central to take a look at the top search queries driving traffic. What I discovered was one heck of a useful upgrade! Rather than simply providing keywords, positions and click-throughs, Google has upgraded the interface to a Google Analytics-style interface. Since ranking now varies based on personal search profiles, Google now provides you with the range of positions your URL was found in,

Marketing Spending is Shifting to Search

I was just speaking at a regional Sharp Minds event and explaining Search Engine Dominance in Web 2.0. Much of business blogging’s success and the move into the social media for corporations has been driven by Search Engines. It’s not enough to build a cool site and wait for it to be found – you need to make your site findable and find other mediums to spread the word. Here’s some highlights taken from the