Publisher

Martech Zone articles tagged publisher:

  • Email Marketing & AutomationHow to monetize an email newsletter

    Email Monetization: 10 Ways That Publishers Monetize Their Newsletters

    Every Monday, we send a newsletter of the articles published in the last week at Martech Zone. It’s growing in popularity. Since launching it over a month ago, we are nearing 5,000 subscribers. While we’ve automated the newsletter using Mailchimp, we still make edits each week before it’s sent. Our long-term goal with the newsletter is to drive leads to…

  • CRM and Data PlatformsWhy Are Data Management Platforms Being Phased Out?

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

  • Advertising TechnologyWhat is a Supply-Side Platform (SSP)?

    What Is A Supply-Side Platform (SSP)?

    A supply-side platform (SSP) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we’ll explore the role of SSPs, how they fit into the overall marketing stack, and the problems they help publishers solve. To understand what an SSP is…

  • Advertising TechnologyWhat is a DSP? Demand Side Platform for Advertising

    What Is A Demand-Side Platform (DSP)?

    A demand-side platform (DSP) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and helps advertisers to target specific audiences more effectively. To understand what a DSP is and how it fits into the programmatic ad-buying…

  • Content MarketingTechnology Strategies for Publishers

    Top 3 Tech Strategies for Publishers in 2021

    The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even…

  • Search MarketingMarketing Budgets for SEO and PPC

    Marketing Spending Continues To Shift To Search

    The marketing landscape has significantly transformed over the past decade, shifting from traditional marketing methods to digital channels. Among these digital channels, search marketing, encompassing both organic search (SEO) and pay-per-click (PPC) advertising, has emerged as a central focus for many businesses. The Rise of Search Marketing in the Digital Era Traditionally, marketing budgets were heavily invested in offline channels…

  • Advertising TechnologyAdvertising to Fragmented Audiences

    How Publishers Can Prepare A Tech Stack To Reach An Increasingly Fragmented Audience

    2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face…

  • Content Marketingreachli

    Reachli: The Visual Advertising Network

    We’ve shared other content recommendation systems like Outbrain. What if your content isn’t textual in nature, though, and it’s more visual – like coupons, informational graphics, sales graphics, calls-to-action or photographs? Reachli is a visual advertising network. Reachli has over 70,000 advertisers that get over 3.5 million views on a monthly basis! Reachli has a proprietary pair-and-match technology uses keyword,…

  • Content Marketingape kawasaki

    APE: Author, Publisher, Entrepreneur

    In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different,…

  • Content Marketing

    Google Webmaster Central Gets a Serious Upgrade

    While working with a client this morning, I logged into Google Webmaster Central to take a look at the top search queries driving traffic. What I discovered was one heck of a useful upgrade! Rather than simply providing keywords, positions and click-throughs, Google has upgraded the interface to a Google Analytics-style interface. Since ranking now varies based on personal search…

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