DanAds: Self-Service Advertising Technology For Publishers

Programmatic advertising (the automation of buying and selling online advertising) has been a staple for modern marketers for many years and it’s easy to see why. The ability for media buyers to use software to purchase advertising has revolutionized the digital advertising space, removing the need for traditional manual processes such as requests for proposals, tenders, quotes, and, most notably, human negotiation. Traditional programmatic advertising, or managed service programmatic advertising as it’s sometimes referred to,

Understanding the Importance of Inventory Quality Guidelines (IQG)

Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are getting; the same goes for online advertising, where units are bought and sold and repackaged

What a Tangled Web Native Advertising Will Weave

I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats

Ambience: Relevant Product Recommendations in Content

There’s a world of content out there that’s growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader to convert. Sophia’s ecommerce platform Ambience™ inserts the product image and recommendation within the content – optimized for viewing and relevant to the content that’s discussed. This is driving significantly higher conversion rates per the