In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business development, build delivery best practices and manage client relationships for CMS, analytics, personalization, marketing automation and digital marketing engagements. Consumers expect personalization – in fact,…
https://podcast.martech.zone/link/16572/14213053/3ef5bdf5-109e-41b8-975b-9c2f0b0afabc.mp3
In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what sales people…
https://podcast.martech.zone/link/16572/14210994/5467d37a-6f5d-4a8b-8657-8c60e6ff3e92.mp3
In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all impacts business results. Stephanie…
https://podcast.martech.zone/link/16572/14137338/faba18e1-cd75-4971-8e05-d1c198d66ac2.mp3
In this Martech Zone Interview, we speak to Hunter Hastings, a marketer by profession and economist who assists in educating business leaders and entrepreneurship for the Mises Institute. We discuss the challenges and opportunities that businesses will have in overcoming the pandemic and shifts in business and consumer behavior that have come with it. In…
https://podcast.martech.zone/link/16572/14137245/b2a63976-f467-4f26-8aaf-69d5962fc239.mp3
In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency. From strategy to execution, Walker Sands…
https://podcast.martech.zone/link/16572/13942020/3511b592-ae37-4a44-80ee-3ae86151c97d.mp3
On this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current uncertain economic future of business and how leaders should respond, react, and succeed. On this episode, we discuss some key issues that are near and dear to leaders' hearts during these troubling…
https://podcast.martech.zone/link/16572/13918307/3fd934bd-6bf0-49bc-a159-0c00144abd66.mp3
In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, collaboration software, and weekly sprints, Janet and her team have perfected the Quick Pivot, a process to pivot strategies based…
https://podcast.martech.zone/link/16572/13868655/b1479155-4402-48a9-9b79-de4ac84a3712.mp3
In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform. As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via video…
https://podcast.martech.zone/link/16572/13819429/8911cf7b-d918-4418-85a2-1800743c3ac9.mp3
In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer. Although the female movement is interwoven into our social world and people preach girl power, Katie has seen that this mindset hasn't penetrated business branding or the experience businesses…
https://podcast.martech.zone/link/16572/13722036/74828edd-131b-4166-a293-42554132860e.mp3
In this Martech Zone Interview, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials implementations and support. Salesforce Essentials is a CRM that's specifically designed for small businesses from Salesforce. In true Salesforce fashion, the platform can be tailored to…
https://podcast.martech.zone/link/16572/13708514/450344e2-ddbf-438c-b8d2-5cb01a0d5f47.mp3
