Purpose

Martech Zone articles tagged purpose:

  • Artificial IntelligenceHow to Prompt AI: The PROMPTAI Model

    Unlock the Power of AI: The PROMPTAI Model for Prompting Generative AI Platforms like ChatGPT

    The demand for high-quality, engaging content is at an all-time high. Sales and marketing professionals constantly seek efficient ways to create compelling content that resonates with their target audience. Enter Generative AI, a game-changing technology that can assist in content creation, and the key to harnessing its potential is crafting effective prompts. What is Generative AI Generative AI, short for…

  • Content Marketingpurpose driven marketing

    The Rise of Purpose-Driven Social Marketing

    You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me. While I’m…

  • Content MarketingStop Killing Cause Marketing

    Stop Killing Cause Marketing

    When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student grants and scholarships, medical goods, tutoring, daycare, and so much more. The list of needs is infinite and, in a downed economy, it continues…

  • Marketing & Sales VideosDepositphotos 3778348 s

    Reward with Autonomy, Mastery and Purpose

    Rewards. At a couple of my last jobs, my bosses were always shocked that I didn’t care about monetary rewards. It’s not that I didn’t want the money, it’s that I wasn’t motivated by it. I’m still not. In fact, it was always a little insulting to me – that I would somehow work harder if I had a carrot…

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