The Effectiveness of Mobile App Push Marketing

According to Responsys’ SVP of Emerging Channels Michael Della Penna, by 2020 there will be 75 billion devices connected to the Internet of Things. This isn’t people… our homes, our automobiles, our platforms, and even our medical devices are all developing comprehensive mobile and tablet applications with push notifications. Responsys recently commissioned a mobile marketing survey of 1,200 U.S. consumers and found that 68 percent of consumers who have downloaded apps, have enabled the push

Push Marketing Evolving with Passbook

I just recently began to use Passbook on my iPhone when visiting Starbucks. Although I’m proud of my Starbucks Gold Card, I’m pretty happy to reduce the thickness of my wallet by one card. I just hand the barista my phone and they’re able to scan my rewards card in right there! Using the Starbuck’s app, I can reload my card directly from my phone as well. The Next Web recently did a post all