Customer.io: Automated Marketing Messages that Convert

You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from?  Chances are, your marketing messages just don’t line up with your customers’ actual needs in the moment. And when they don’t see immediate value in what you send, they’ll quickly walk away. That means you’re sacrificing a lot

Push Monkey: Automate Push Browser Notifications For Your Web Or Ecommerce Site

Each month, we get a few thousand returning visitors through browser push notifications that we integrated with our site. If you’re a first-time visitor to our site, you’ll notice the request that’s made at the top of the page when you visit the site. If you enable these notifications, each time that we post an article or want to send a special offer, you receive the notification. Over the years, Martech Zone has acquired over

Top Factors For Effective Mobile App Push Notification Engagement

Gone are the times when producing great content was enough. Editorial teams now have to think about their distribution efficiency, and audience engagement makes the headlines. How can a media app get (and keep) its users engaged? How do your metrics compare with the industry averages? Pushwoosh has analyzed push notification campaigns of 104 active news outlets and is ready to give you answers. What Are The Most Engaged Media Apps? From what we’ve observed at Pushwoosh,