MoEngage: Analyze, Segment, Engage, and Personalize the Mobile-First Consumer’s Journey

The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. Consumers expect brands to always be in step with them and deliver personalized experiences across all physical and digital touch-points. MoEngage’s mission is to help brands analyze, segment, engage, and personalize the consumer’s journey. MoEngage Overview Analyze the Customer Journey Insights provided by MoEngage assist the marketer in mapping our the customer’s journey so

3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue

As consumers have moved increasingly to online news consumption and have so many more options available, print publishers have seen their revenue plummet. And for many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly a disaster, driving subscribers away toward the abundance of free content. Display ads and sponsored content have helped, but direct sold programs are labor-intensive and costly, making them entirely out of reach for

Mobile Marketing: See The True Potential With These Examples

Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use of mobile devices globally is expected to grow to 67% by 2019, and we are

CleverTap: Mobile Marketing Analytics and Segmentation Platform

CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these

These Statistics Should Impact Your View of Mobile Marketing

Have you downloaded the latest version of our Mobile App – iOS, Android? We’re still working on customizing the content but the framework is there, and it took hardly any effort to get it off the ground thanks to the amazing mobile app building platform from Bluebridge! We’re so excited about the possibilities! We already have our marketing podcasts and our MarketingClips series populating the application, too! We’re also publishing events and can even send