Everyone likes Google Trends, but it’s a bit tricky when it comes to Long Tail Keywords. We all like the official google trends service for getting insights on the search behavior. However, two things prevent many from using it for solid work; When you need to find new niche keywords, there is not enough data on Google Trends Lack of official API for making requests to google trends: When we make use of modules like pytrends, then we have to
Every week I spend time with a good friend of mine, Adam Small. Adam is a great developer… he’s developed an entire real estate marketing platform that has incredible features – even just adding direct-to-mail options for his agents to send postcards without even having to design them! Like me, Adam has developed across the spectrum of programming languages and platforms. Of course, he does it professionally and every day whereas I’m stuck developing every
Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills. Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person. Today, a good CRM specialist is an engineer or a data specialist who has basic knowledge
Years ago, I had to do a huge financial analysis for my company to predict whether pay increases could reduce employee churn, training costs, productivity, and overall employee moral. I remember running and testing multiple models for weeks, all concluding that there would be a savings. My Director was an incredible guy and asked me to go back and check them one more time before we decided to bump wages for a few hundred employees.
It’s tough coming up with an analogy for the load put on a web server so here goes. Imagine you’re a web server and your visitors are cans of tomatoes. If you have one or two cans of food, you can carry them pretty easy. Pile a few hundred in your arms and none of the food can get where they need to be. Now, if you could somehow reduce the size of each can,
What’s a page view matter to your business? Do you know? Are you sure? I know that sometimes we get a ton of traffic and it doesn’t matter, and other times we get a few great visits that lead to great business relationships. The marketing theory is that more is better so we all follow the lead. But do we have to? We’ve written about actionable analytics before – like Pirate Metrics for subscription-based businesses.
Yet another reason why we love hosting WordPress on Flywheel is the easy access to PHP logs to provide us with information on errors in our clients’ themes and plugins we’re developing in. While that’s great for WordPress development, many hosts don’t provide easy access to log files and errors on other hosting platforms. Bugsnag is a great SaaS platform that automatically detects crashes in your apps developed in Ruby, Python, PHP, Java, Android, iOS,
I recently wrote about my experience with crowdsourcing your design. The experience was a positive one and I discussed the No Spec movement and opposition to sites like it. Through a sponsored post, this week I tried 99designs. The experience on 99designs was very similar and, I hate to say it, still both simple and enjoyable. I decided to pay for a new Twitter background that better promoted my company, my blog and my services.