Mobile Marketing: See The True Potential With These Examples

Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use of mobile devices globally is expected to grow to 67% by 2019, and we are

How to Improve Engagement at Your Next Conference

This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Technology dependence at events continues to evolve with QR codes for convenient registration and checking in, Event Mobile Apps for accessing content and networking, Video Conferencing to enable remote meetings with the home office, and 360-degree video for both live and recorded activity that can be accessed

Everything Retailers Need to Know about Discount and Coupon Strategies

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers. What I appreciate most is this quote

Mobile Payment Hacks for Business

Does your business provide a mobile payment option? As payment services and mobile technologies become ubiquitous, the opportunity to turn a prospect into a customer through a mobile payment option should be on your radar! Mobile payments are clearly the trending technology for businesses of all sizes. In 2012 there were $12.8 billion in mobile transactions in the U.S., by 2017 that number will be at $90 billion. That’s a 48% compound annual growth rate

Signal: Communicate via SMS, Email, Twitter and Facebook

Signal is an integrated platform for businesses to manage, monitor and measure their marketing efforts across mobile, social, email and web channels. Basically, a CRM + mobile marketing + email marketing + social media management. We believe that the marketer’s job has become increasingly complex due to the rapid proliferation of marketing channels, and the tools to manage them. Our software helps companies easily manage their marketing efforts in one central place while providing a