AdTech, Analytics & Testing, Customer Relationship Management, Sales Enablement, Search Marketing

Marketing Scenario From Hell – Tons Of Leads, But No Sales

Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads, but no sales? What aren’t you doing right, and what can you do to steer your sales funnel back to its right track? If you are puzzling over such a scenario, your first

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Marketing Tools

How to Automate Your Marketing Workflows for Increased Productivity

Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe automated work processes would increase their productivity. And 55 percent of employees are excited about the prospect of automated systems replacing repetitive work. If you want to jumpstart your workflow automation strategy, consider adopting a

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Analytics & Testing, Content Marketing, Sales Enablement

5 Ways to Align Sales and Marketing to Boost Revenue

Each time we take on a client, the first step we take is to become a customer. We won’t immediately call their sales team. We’ll sign up for their email newsletter (if they have one), download an asset, schedule a demo, and then wait for the sales team to reach out to us. We’ll discuss the opportunity as if we were a lead, and try to go through the entire sales cycle with them. The next step we take is asking the marketing team what the sales cycle looks like. We review the sales collateral

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Marketing Automation, Sales Enablement

How to Deploy a Successful Marketing Automation Strategy

How do you deploy a successful marketing automation strategy? For many businesses, this is the million (or more) dollar question. And it’s an excellent question to be asking. However, first you must ask, what classifies as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. There are a few key goals that help you clearly measure successful use of marketing automation. They include: Successful Marketing Automation Strategies Result in an Increase in: Qualified lead generation Sales opportunities Sales productivity Revenue Successful Marketing Automation

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