Marketing Scenario From Hell – Tons Of Leads, But No Sales

Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads, but no sales? What aren’t you doing right, and what can you do

How to Automate Your Marketing Workflows for Increased Productivity

Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe automated work processes would increase their productivity. And 55 percent of employees are excited about

5 Ways to Align Sales and Marketing to Boost Revenue

Each time we take on a client, the first step we take is to become a customer. We won’t immediately call their sales team. We’ll sign up for their email newsletter (if they have one), download an asset, schedule a demo, and then wait for the sales team to reach out to us. We’ll discuss the opportunity as if we were a lead, and try to go through the entire sales cycle with them. The