Plezi One: A Free Tool To Generate Leads With Your B2B Website

After several months in the making, Plezi, a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into a lead generation site. Find out how it works below. Today, 69% of companies with a website are trying to develop their visibility through various channels such as advertising or social networks. However, 60% of them

5 Reasons for B2B Marketers to Incorporate Bots In Their Digital Marketing Strategy

The internet conveniently describes bots to be software applications that run automated tasks for companies over the internet.  Bots have been around for quite some time now, and have evolved from what they first used to be. Bots are now tasked with carrying out a wide array of tasks for a diverse list of industries. Regardless of whether we are aware of the change or not, bots are an integral part of the marketing mix currently.  Bots

Why Don’t You Know Who I Am?

It’s important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We don’t want that. We want clients that understand our process, value our relationship and see the results we are getting them. This afternoon I had to make the call to a friend and colleague of

Understanding the R in CRM

I was just reading a good post on CRM and I think there’s one huge, massive, gaping hole in most CRM implementations… the Relationship. What is a Relationship? Relationship requires a two-way connection, something that’s normally missing from any CRM. All of the major CRMs out on the market do a fantastic job for incoming data capture – but they do nothing to complete the loop. I believe this is the key why the majority