Quality vs Quantity Content: The ROI on Writing Less

Last night I spoke at an amazing private event for the top public relations and marketing professionals in New York City, put on by Meltwater for their clients. I discussed, in depth, how big data is impacting the customer journey and how it impacts our content strategies online. The talk was so popular that we’re following it up with a full whitepaper! One of the questions that someone posed to me was how they can