Two issues that enterprise marketing professionals are constantly fighting online are the ability to reduce their site’s load times AND the ability to quickly deploy additional tagging options on their web properties. The typical enterprise corporation may have a deployment schedule that takes weeks or even months to get changes to the site. One of our enterprise clients integrated BrightTag‘s enterprise tag management on their site with incredible results. Their site was running multiple analytics
With so many services vying for our attention, and so many online outlets to control, the age of using one piece of software to achieve one specific goal is as dead as Dillinger. As marketers we’re expected to preside over Facebook ads, paid search, SEO, Twitter, blogs, comments, conversations … the list goes on.