Radian6
Martech Zone articles tagged radian6:
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Analytics & Testing
Douglas KarrJun 21, 2011
The History of Web and Social Analytics (Through 2011)
We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends, and provides a social media and web analytics history. Here is a history…
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Social Media & Influencer Marketing
Douglas KarrOct 12, 2009
Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me… and those that retweet expand the audience into their networks. Twitter is quickly becoming a democratizing factor to customers who want answers. Are you listening to Twitter? Twitter isn’t a fad or a…
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Social Media & Influencer Marketing
Douglas KarrMay 10, 2009
10 Business Twitter Apps for the Enterprise
Quite a few tools are beginning to appear for companies to manage communications using Twitter or for using micro-blogging internally within their company. I used to manage pushing the Martech Zone feed to Twitter utilizing Twitterfeed. When I ran into some timeouts when demonstrating Twitterfeed in a recent webinar, though, some viewers shared that there were some other great tools…
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Content Marketing
Douglas KarrApr 9, 2009
Reputation Management with Radian6
Webtrends announced an important partnership with Radian6 at the Webtrends Engage 2009 Conference. From the Radian6 site: The impact of social media on public relations and advertising is fundamentally changing the profession. Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it’s…