Media Is Failing Because a Lack of Faith in Itself

Yesterday I had a great conversation with Brad Shoemaker, a local media expert with a long history trying to drag radio into the digital age. It just so happened that another friend, Richard Sickels, walked into the office. Richard had a great history in radio as well. We talked a ton about the radio industry and I continued to think about it last night. As selling air continues to decline and radio empires continue to

Integrating Digital Marketing into Your Sponsorship

Marketing sponsorships present significant value beyond brand visibility and website traffic. Sophisticated marketers today are looking to get the most out of sponsorships, and one way to do so is utilizing the benefits of search engine optimization. In order to improve marketing sponsorships with SEO, you need to identify the different sponsorship types available and the key criteria necessary in analyzing SEO value. Traditional Media – Print, TV, Radio Sponsorships through traditional media typically come

Douglas Karr on Edge of the Web Radio

Had a great time with friend Erin Sparks on Edge of the Web radio (subscribe on iTunes) this last Saturday. We discussed some infographics, facebook paid search results, content strategies and social media. Erin and his team produce the show every other week and are live in Indianapolis. You can also listen live via the WXNT home page. If you didn’t get a chance to listen to the segment – here’s part one. Check out

All Gave Some, Some Gave All. Thanks.

A Proclamation by the President of the United States of America On Veterans Day, we pay tribute to the service and sacrifice of the men and women who in defense of our freedom have bravely worn the uniform of the United States. From the fields and forests of war-torn Europe to the jungles of Southeast Asia, from the deserts of Iraq to the mountains of Afghanistan, brave patriots have protected our Nation’s ideals, rescued millions

The New Breakfast Beverage – Mountain Dew?

Listening to the radio on my way to work is a tranquil time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo… my DJs will pull me through and start the day off right…. Until yesterday…. I can’t stop thinking about it. I’m listening to a nice ad on the radio about a guy who doesn’t like the taste of coffee. The alternative – Mountain Dew. Mountain Dew? Mountain Dew!