ExactTarget Marketing Cloud Launches Social Studio

Social media spending in the US is expected to grow from $4.8B in 2013 to $12.6B in 2018 according to Forrester, and 58% of marketers say they plan increase social marketing budget, according to ExactTarget Marketing Cloud’s 2014 State of Marketing report. Marketers need to scale social content marketing, engagement, publishing and analytics between employees and teams. Radian6 Buddy Media Social Studio allows companies to get closer to their customers and collaborate internally through: Workspaces

Feeding the Content Beast with Rallyverse

Companies with great content strategies aren’t limiting the value of their program to content that they alone write. There’s a massive quantity of content hitting the web every single second… some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage over your competitors. If you become the primary source of information for your prospects and customers, they need not look