How Long Does It Take To Rank In Google Search Results?

Whenever I describe ranking to my customers, I use the analogy of a boat race where Google is the ocean and all of your competitors are other boats. Some boats are bigger and better, some old and barely staying afloat. Meanwhile, the ocean is moving as well… with storms (algorithm changes), waves (search popularity crests and troughs), and of course the continued popularity of your own content. There are often times where I can identify

What is Good SEO? Here’s a Case Study

Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic. Good SEO: A Case Study The following is a chart of one of our recent customers’ keyword rankings over time using SEMrush: A

Can You Compete on Google with Big Business?

Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve always known that pay-per-click was a channel where money ruled, it’s the business model. Placement will always go to

The Frustration of Marketing to the Sales Organization

Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a month into their investment. An analogy I’ve used for quite a while with marketing is fishing. If you’re a sales driven organization, you just want