Ranking
Martech Zone articles tagged ranking:
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Search Marketing
How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2024
Search Engine Optimization (SEO) stands as a cornerstone for success, driving visibility, engagement, and conversions. It’s one of the few channels where the user provides the intent to purchase or research a purchase online. As search engines become dominant as the medium between the consumer and the brand, search engine optimization exploded in growth as an industry. The industry has…
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Artificial Intelligence
SEOpital: Scale and Elevate Your SEO and Content Strategies with Semantically Enhanced AI Writing
The emergence of generative AI (GenAI) tools has been a game-changer, enabling the rapid production of large volumes of content. This innovation is not without its challenges. A significant issue with content generated by these AI tools is its tendency to output statistically average content, often lacking the depth and nuance required to engage and resonate with a target audience…
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Content Marketing
How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress
We’re currently helping an enterprise client implement a new WordPress site. They’re a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL…
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Search Marketing
Wordcount: How Many Words Per Post Is Better For Search Ranking and SEO?
One of the newest features of my site I’ve worked on over the last year is the collection of acronyms we now have. Not only is it driving a ton of cross-article engagement on our site, but the content is also ranking incredibly well. That would come as a great surprise to many of the gurus out there that would…
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Search Marketing
Why Product-Led SEO Is So Valuable for Business Growth
Creative use of search engine optimization (SEO) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the better part of two decades, marketers have preferred to let keywords guide content, drive traffic, and capture leads from organic search. That…
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Artificial Intelligence
How Long Should Your Blog Posts Be For Maximum SEO Impact (For Now…)?
Writing blog posts is a great way to attract new visitors to your website, boost your search engine ranking, and establish your company as an industry thought leader. But how long should your blog posts be for maximum SEO impact? In this blog post, we’ll explore the ideal length for a blog post, the factors that affect the length of…
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Search Marketing
Duplicate Content Penalty: The Myth, The Reality, and My Advice
For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content…