RC Glow
Martech Zone articles tagged RC Glow:
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Sales and Marketing Training
Product Marketing: Does Marketing Make The Product?
I know a few companies where marketing outpaces the product’s user experience and services. I’ve seen sales demos where the rep won’t open the application, instead working off a bright, shiny, photoshopped mockup. That’s not an issue when your product is advertised, but I’ve seen it tear some companies apart when the marketing overhypes the reality of the product. RC…