RC Glow

Martech Zone articles tagged RC Glow:

  • Sales and Marketing TrainingProduct Marketing Humor: Over-marketing and premature marketing

    Product Marketing: Does Marketing Make The Product?

    I know a few companies where marketing outpaces the product’s user experience and services. I’ve seen sales demos where the rep won’t open the application, instead working off a bright, shiny, photoshopped mockup. That’s not an issue when your product is advertised, but I’ve seen it tear some companies apart when the marketing overhypes the reality of the product. RC…

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