How to Measure Your Online Public Relations Effectiveness

Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors. The Barcelona Declaration of Public Relations Measurement Principles The Barcelona Principles were established in

How Advertising Works

While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise is a bizarre idea. Our company is not wealthy and, in fact, had a couple

Social Media’s Marked Effect on Customer Experience

When businesses first ventured into the world of social media, it was used as a platform to market their product and increase sales. In the last few years, however, social media has morphed into the favored medium of the online community — a place to interact with the brands they admire, and more importantly, seek help when they have issues. More consumers than ever are looking to communicate with brands via social media, and your

9 Steps for Planning Your Next Social Advertising Campaign

On this last week’s podcast, we shared some great information, tips and tricks on social advertising. Recently, Facebook released some incredible statistics on its social advertising revenue. Overall revenue is up and ads themselves are 122% more costly. Facebook is absolutely embraced as an advertising platform and we’ve seen both incredible results and others that left us scratching our head. All the best performing campaigns had one thing in common – great planning. Many people

Influence is about Conversions, Not Reach

It happened again. I was at an event where a very powerful person well-versed at developing international sporting events was speaking. He was talking about the challenge the industry was having in attracting new fans in a specific racing industry. And then he said the word… influence. Influence – the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. His team was exploring the use

Ultimate Guide to Pinterest Metrics

We get quite a nice stream of traffic from Pinterest. It’s fairly consistent as long as our posting on Pinterest is consistent. It also helped when we installed the Pinterest Pin It Button For Images – you’ll see it if you mouseover the image below. Quite a few more people are sharing our infographics. Our Marketing Infographics board almost has 1,000 followers and we honestly do very little outside of posting our infographics there! The