PerfectBanner: Testing, Optimization, and Automation for Banner Ads

We have banner advertising on our site and I often have to approve several instances of banner ads for our most savvy advertisers. They realize that they’re not going to fully leverage the traffic here unless they test and optimize their banner advertising. That’s a difficult task with most systems, including Google. You have to upload multiple instances, then let them run long enough to get some statistical validity (which can take a long time

Optimizing the Path of Converting a Lead to a Customer

There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads efficiently. In this infographic from ReachLocal, you’ll take a journey with a sales lead, all the way from its

ReachEdge to Help Local Businesses Get More Customers

Local businesses are losing nearly three-quarters of their leads due to leaks in their sales and marketing process. Even if they’re successful at reaching consumers online, many businesses don’t have a website that’s built to convert leads, don’t follow up with leads quickly or regularly, and don’t know which of their marketing sources are working. ReachEdge, an integrated marketing system from ReachLocal, helps businesses eliminate these costly marketing leaks and drive more customers through their