The History of Email and Email Design

44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed colleague Jerry Burchfiel, the response was: Don’t tell anyone! This isn’t what we’re supposed to be working

11 Poor Email Practices to Avoid Unless You Want Angry Subscribers

Digital Third Coast worked with Reachmail to identify the most egregious behaviors and worst practices exhibited by email marketers. The infographic they designed links each behavior to a memorable pop culture character to help marketers remember and associate the poor behavior. They also included actionable advice on turning the poor behavior into a good one. Unfortunately, not everyone in charge of email marketing tools uses them correctly. It’s entirely possible you’re making one or more

Here’s Why You Should Integrate Email and Social Media Strategies

We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work if the efforts were coordinated. The problem is that only 56% of marketers integrate social