12 Lessons Applied from Extreme Ownership to Marketing

Execution of great marketing strategies is a balance of many variables. Without adequate planning and long-term strategies, agile marketing efforts can derail a brand. But slow and highly critical marketing efforts can stymie one. Somewhere in the middle is success, requiring continued focus on the long-term goals of the organization, but having resources that can shift direction and strategy in real-time as results take shape. I just finished reading Extreme Ownership: How U.S. Navy SEALs

How We Consume Content From Brands

We worked with our digital catalog publisher sponsor, Zmags, to create this beautiful and insightful infographic to how we consume content from brands as consumers. Some findings already confirmed what I knew, while others were surprising. However, the overall message is that your content needs to be consistent across multiple devices. How can you do that? Recognizable design and common functionality across devices. Use of images and rich media also retains attention span. Having a

Honest Expectations Bring Customer Satisfaction

For the last few years I’ve worked in high-stress startup technology environments. Two issues that really grind on a startup are the lack of realistic expectations in the marketing and sales process as well as the drive for new features needed for prospects. The combination of these two hazards can cripple your company if you don’t balance them against making progress with the clients who have already put their trust in you. Pushing feature after