How to Use Video for Marketing Your Small Real Estate Business

Reading Time: 5 minutes Do you know the importance of video marketing for the online presence of your real estate business? No matter you’re a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t easily boost your small business. Fortunately, digital marketing has provided businesses of all sizes with many useful features to increase their brand awareness. Video marketing is

10 Tips For Designing A Real Estate Website That Drives Potential Buyers and Sellers To Engage

Reading Time: 6 minutes Buying a building, home, or condo is an important investment… and often only happens once in a lifetime. Real estate buying decisions are motivated by a host of sometimes contradictory emotions – so there’s a lot that needs to be considered when designing a real estate website that helps them along the purchase journey. Your role, as an agent or real estate broker, is to understand the emotions while guiding them towards a rational and

Can You Compete on Google with Big Business?

Reading Time: 2 minutes Before you get upset with me on this article, please read it thoroughly. I’m not saying that Google isn’t an incredible acquisition resource or that there’s not marketing return on investment in either paid or organic search strategies. My point in this article is that big business is totally dominating organic and paid search results. We’ve always known that pay-per-click was a channel where money ruled, it’s the business model. Placement will always go to

Content Marketing for Real Estate

Reading Time: < 1 minute When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven, experimental marketing strategy: it actually works. In fact, content marketing has been shown to produce approximately

Real Estate & Social Media Integration

Reading Time: 2 minutes Doug mentioned in a recent post how tight integrations and automation are going to be key for email marketers. We work with Real Estate agents and that’s exactly what they are demanding. A couple things you should know about real estate: Real Estate agents aren’t technologists and don’t have an IT department to call up when they need help. They’re entrepreneurs, quickly adopt technologies, and always measure the impact. They’re often very sophisticated marketers –