There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from the team at Xara a week ago to take their online publishing engine for a test drive. And I’m absolutely impressed! Xara Cloud is a new smart design tool developed for non-designers that makes creating visual and professional business and marketing
OneLocal: A Suite of Marketing Tools for Local Businesses
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your small business, with tools for every part of the customer journey. OneLocal’s cloud-based tools help
What Are Average Email Open Rates and Click-Through Rates
IBM Marketing Cloud has released their 2016 Email Marketing Metrics Benchmark Study. The report provides data that will allow you to compare your email campaigns across 25 open, click-through, list churn and mobile metrics. Additionally, the report has: Industry-specific comparisons and geographic breakouts from across the world Device usage, holiday trends, transactional emails and engagement rates Benchmarks beyond “average,” including median and top-performing quartiles Using this data and related best practices to improve your email
Think Inside the Box with the Entrata Marketing Suite
Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and Millenials choose to be renters for mobility, comfort, and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that 74 percent of prospective apartment renters are taking to the internet using their mobile devices for their apartment search. Posting to internet listing sites, mobile website optimization, social media,
MyYappyDog: Social CRM for Real Estate Agents
There’s a new startup that’s gaining some traction in Indianapolis with Real Estate Agents, and it’s called My Yappy Dog. If you could combine a dead simple communication platform with a no-nonsense customer relationship management platform, you’ve got a Social CRM called My Yappy Dog. 3 out of 4 of real estate agency customers said they would do business again with their agent, but only 15% do! Dawn Schnaiter, Co-Founder of My Yappy Dog. If
Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven, experimental marketing strategy: it actually works. In fact, content marketing has been shown to produce approximately