Reading Time: 5 minutes Do you know the importance of video marketing for the online presence of your real estate business? No matter you’re a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t easily boost your small business. Fortunately, digital marketing has provided businesses of all sizes with many useful features to increase their brand awareness. Video marketing is
10 Tips For Designing A Real Estate Website That Drives Potential Buyers and Sellers To Engage
Reading Time: 6 minutes Buying a building, home, or condo is an important investment… and often only happens once in a lifetime. Real estate buying decisions are motivated by a host of sometimes contradictory emotions – so there’s a lot that needs to be considered when designing a real estate website that helps them along the purchase journey. Your role, as an agent or real estate broker, is to understand the emotions while guiding them towards a rational and
Xara: Create Visually Engaging Marketing Documents in Minutes
Reading Time: 2 minutes There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from the team at Xara a week ago to take their online publishing engine for a test drive. And I’m absolutely impressed! Xara Cloud is a new smart design tool developed for non-designers that makes creating visual and professional business and marketing
OneLocal: A Suite of Marketing Tools for Local Businesses
Reading Time: 2 minutes OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your small business, with tools for every part of the customer journey. OneLocal’s cloud-based tools help
What Are Average Email Open Rates and Click-Through Rates
Reading Time: 3 minutes IBM Marketing Cloud has released their 2016 Email Marketing Metrics Benchmark Study. The report provides data that will allow you to compare your email campaigns across 25 open, click-through, list churn and mobile metrics. Additionally, the report has: Industry-specific comparisons and geographic breakouts from across the world Device usage, holiday trends, transactional emails and engagement rates Benchmarks beyond “average,” including median and top-performing quartiles Using this data and related best practices to improve your email