How Advertising Works

While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise is a bizarre idea. Our company is not wealthy and, in fact, had a couple

The Surprising Science Behind Influence and Persuasion

I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According to Dr. Robert B. Cialdini, author of Influence: Science and Practice (5th Edition), I may

Social Buzz Club: Share and Be Shared

One of the great aspects of attending a conference like Social Media Marketing World is that you leave the comfort of your network and enter so many others. Regardless of the size of your network, you’re often limited to the news and information shared within. Going to an international conference like this opens you up to so many new networks. We met a ton of folks in San Diego and we’re going to continue to

Video: The Science of Persuasion

One of the recent popular infographics we posted was 10 Ways to Convert Visitors with Psychology. Understanding what drives a person to a purchase is essential for a marketer. If you can provide the necessary information, you can influence the purchase decision. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into what motivates us to make a purchase. Universal shortcuts described in the video are reciprocity,

Humanity and Trust in Blogging

I’m watching the news today and there’s a lot of talk about the skewed view of politics and how each candidate has been presented and investigated. Mass media is still playing a huge role in the election as well, as we see millions of dollars being thrown into television advertising. It’s a filthy election and one that I’ll be happy to see the end of soon. The highlight of the campaign has really been the