Reciprocity

Martech Zone articles tagged reciprocity:

  • Sales EnablementScience of Persuasion

    The Science of Persuasion: Six Principles That Influence Decision-Making

    For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…

  • Advertising TechnologyWhat is Swag? Is It Worth It?

    What is Swag? Is It Worth The Marketing Investment?

    If you’ve been in business for long, you know what swag is. Did you ever wonder about the source of the term, though? Swag was actually slang for stolen property or loot used in the 1800s. The term bag was likely the source for the slang… you put all your loot in a round bag and escaped with your swag.…

  • Advertising Technology
    How Does Advertising Work?

    How Does Advertising Work? What Makes People Buy?

    While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise…

  • Content Marketinghow to persuade influence

    The Surprising Science Behind Influence and Persuasion

    I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According…

  • Content Marketing

    Humanity and Trust in Blogging

    I’m watching the news today and there’s a lot of talk about the skewed view of politics and how each candidate has been presented and investigated. Mass media is still playing a huge role in the election as well, as we see millions of dollars being thrown into television advertising. It’s a filthy election and one that I’ll be happy…

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