Netra Visual Intelligence: Monitor Your Brand Visually Online

Netra is a startup developing Image Recognition technology based on AI / Deep Learning research conducted at MIT’s Computer Science and Artificial Intelligence Laboratory. Netra’s software brings structure to previously unstructured imagery with some amazing clarity. Within 400 milliseconds, Netra can tag a scanned image for brand logos, image context, and human face characteristics. . Within socially shared imagery are valuable insights about consumers’ activities, interests, brand preferences, relationships, and key life events. At Netra,

Visual Communication is Evolving in the Workplace

This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within organizations is that employees are focused on their job responsibilities and don’t always take the time to communicate the brand externally to prospects and customers. By managing email signatures across an organization, Sigstr ensure’s that new

Authority: The Missing Element of Most Content Strategies

There’s not a week that goes by on Martech Zone that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other people’s content, though. Sharing other people’s ideas doesn’t make you an authority, it recognizes and strengthens the author’s authority. But… enhancing, commenting, criticizing, illustrating and better explaining other people’s content not only recognizes and strengthens

AdTruth: Universal Mobile Audience Recognition

AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a login to identify the person and/or a cookie to track them. The problem with a cookie is that they’re often deleted and they’re also not persistent. AdTruth utilizes a persistent device identifier – not a