Recruitment

Martech Zone articles tagged recruitment:

  • Sales and Marketing TrainingWhat is a Fractional CMO?

    What Is A Fractional CMO? Why Every Company Should Consider Hiring Them (And How To)

    My most gratifying work has been providing fractional CMO services to multiple companies. As a consultant, my expertise and experience were underestimated. My ability to drive the innovation and execution of a company’s marketing strategies was hampered since I wasn’t (technically) a leader within the organization. A fractional Chief Marketing Officer (CMO) is a marketing executive who works part-time or…

  • Content MarketingEnvironmental Marketing

    How Are You Marketing Your Brand’s Sustainability and Diversity?

    Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies – this only happens once a year and the other days they go back to business as usual. Last week, I completed a marketing workshop at a large company in the healthcare industry. One of the points…

  • Content MarketingNot every piece of content needs to tell a story

    Not Every Piece of Content Needs to Tell a Story

    Stories are everywhere, and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to connect with me online emotionally. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories.…

  • Content Marketingcontent marketing hiring

    Trends in Recruiting Content Marketers

    We’ve been blessed at our agency with great relationships with content marketing professionals – from editorial teams at enterprise companies, to offshore researchers and bloggers, to freelance thought leadership writers and everyone in between. It took a decade to put together the right resources and takes time to match the right writer to the right opportunity. We’ve thought about hiring…

  • Search Marketingsocial resume

    Develop Your Social Resume

    In our industry, a social resume is a requirement. If you’re a candidate looking for a job in social media, you better have a great network and online presence. If you’re a candidate looking for a job in search engine optimization, I better be able to find you in search results. If you’re a candidate looking for a content marketing…

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