Tracking link activity is often, unfortunately, an afterthought when companies are developing campaigns, monitoring affiliate link tracking, or measuring conversions. The lack of discipline in developing and tracking links can cause a plethora of issues downstream that make it virtually impossible to measure performance across mediums and channels. ClickMeter is a centralized platform with an associated API that enables companies, agencies, advertisers, and publishers to build processes around implementing and measuring their link click-through rates.
Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today hosted on GoDaddy that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple bucks on hosting… instead they’re losing tons of money because prospective clients are bailing on them. We’ve grown our readership quite
Responsive brochure and ecommerce sites with up to date content are more important than ever. The ability to update your site isn’t limited to content changes, it’s also to continue optimizing pages for search, mobile, and conversions. In this day and age, it’s a bit startling that – but it’s true. Ayima announced the release of Updatable, a new SaaS product based on reverse proxy technology that enables users to make changes to their website
Today, we had a fantastic call with a company where we discussed organic search strategies in depth (pun intended). While a significant percentage of our customer base and associated revenue has come from companies seeking our SEO expertise, we’ve honestly always been skeptical of SEO. It’s not that we don’t recognize the power of organic search – it’s absolutely a core strategy of us to drive authority and leads to our clients. We’ve abandoned trying
Sites like ours that have been around for a decade accumulated rank on pages that have sustained incredible traffic over the years. As with most sites, our domain was www.martech.zone. In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites