What are the Top Strategies for SaaS Platforms to Grow

What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long term survival:  Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50.​  McKinsey & Company, Grow Fast or Die Slow Month over month growth is essential to covering the losses from churn SaaS companies generally experience. To beat expectations and

Welcome Message Lessons from Email Experts

The welcome message might at first seem trivial as many marketers would assume once a customer has signed up, the deed is done and they are validated in their role. As marketers, however, it is our job to guide users through the entire experience with the company, with the goal of promoting an ever-increasing customer lifetime value. One of the most important aspects of the user experience is the first impression. This first impression can

Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual loop, your physical network was having an impact on what you bought and where you bought it from. In fact, word of mouth is the most powerful force

What is Growth Hacking? Does it Really Differ from Traditional Marketing?

Growth hacking is a term that’s all the rage right now. In all honesty, I can’t stand it… I feel like we’re on a merry go-round with terminology sometimes when it comes to marketing. Growth hacking is simply guerilla marketing applied to the web with technologists. Because technology startups have a lot of analytical and programming talent internal, it’s only natural that those resources execute alternative marketing strategies utilizing their talent. What is the Definition

Reward Dragon: Incentivize Your Reviews and Word of Mouth Marketing

The majority of small businesses believe over half their business comes from referrals, yet 80% admit they have no system to consistently generate referrals. If you’re one of the 80%, you’re not utilizing a marketing strategy that has one of the highest conversion rates of any strategy. Reward Dragon is referral marketing platform for local businesses. It’s how small businesses power their refer-a-friend programs to multiply sales. Reward Dragon uniquely combines client testimonials, social sharing,