Trendy Tech and Big Data: What to Look Out for in Market Research in 2020

What long ago seemed like the distant future has now arrived: The year 2020 is finally upon us. Science fiction authors, prominent scientists, and politicians have long predicted what the world would look like and, while we still may not have flying cars, human colonies on Mars, or tubular highways, the technological advancements of today are truly remarkable – and will only continue to expand. When it comes to market research, the technological innovations of

ePR is Breaking Marketing… in Europe

GDPR was introduced May 2018 and it was good. Well that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed and unambiguous consent was now required from a European citizen before a company could email them.  Okay… But let’s recap. Didn’t the marketing automation giants of the world, the HubSpots, Marketos etc. tell us content is king? If you create it,

Infographics: Social Media Privacy

Just as CAN-SPAM forever changed the email marketing industry, we’re due for some hefty regulation to be applied in the social media and mobile marketing space. While I’m not sure that the industry is in a sad state as the infographic below insists, I will defend the industry since it’s incredibly young and truly a new frontier. Tools and information have never been as available as they are today. I believe responsible marketers are utilizing

Some Consulting Humor… The Spoon and the String

From friend, Bob Carlson, at HealthX: A timeless lesson on how consultants can make a difference for an organization. Last week, we took some friends out to a new restaurant, and noticed that the waiter who took our order carried a spoon in his shirt pocket. It seemed a little strange. When the busboy brought our water and utensils, I noticed he also had a spoon in his shirt pocket. Then I looked around saw