5 Lessons Learned From Over 30 Million One-to-One Customer Interactions in 2021

In 2015, my co-founder and I set out to change the way marketers build relationships with their customers. Why? The relationship between customers and digital media had fundamentally changed, but marketing hadn’t evolved with it. I saw that there was a big signal-to-noise problem, and unless brands were being hyper-relevant, they couldn’t get their marketing signal strong enough to be heard over the static. I also saw that dark social was on the rise, where

The Return on Investment (ROI) of Marketing Automation Platforms

Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon.  In Demand Spring’s latest research report, we explored the state of marketing automation technology today. We uncovered that almost half of organizations are still really struggling

Need Help Marketing to Technical Audiences? Start Here

Engineering isn’t a profession as much as it is a way of looking at the world. For marketers, considering this perspective when speaking to highly discerning technical audiences can be the difference between being taken seriously and being ignored. Scientists and engineers can be a tough audience to crack, which is the catalyst for the State of Marketing to Engineers Report. For the fourth year in a row, TREW Marketing, which focuses exclusively on marketing to technical

Digital Transformation is a Leadership Issue, Not a Technology Issue

For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down push from investors, the board, or the Chief Executive Officer, you might be surprised to find that the company leadership lacks the experience and skill to push digital transformation. I’m often hired by leadership to assist a company digitally transform –

2013 SoDA Report: Digital Marketing Outlook

The Global Society for Digital Marketing Innovators released their 2013 report earlier this year. There are some key findings within the report in both digital marketing strategies as well as changes in how companies are utilizing digital marketing agencies. Key Findings Over half of all respondents said they are increasing their digital marketing budgets, with much of the shift from a reallocation of existing budget into digital. Only 16% are increasing their overall marketing spend.