Reading Time: 11 minutes We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits
Reading Time: 4 minutes One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have been responding to customers with more convenient digital services. For example, wholesalers and B2B companies
Reading Time: 4 minutes As more and more tools are in your sales and marketing stack, producing centralized reports can be quite the chore. Most marketers that I know spend a lot of time collecting and transforming data, then manually producing the reports they need to report on campaign and other marketing metrics. Funnel: Integrations with over 500 data sources Funnel takes messy, siloed data from all sources to automatically generate Business-Ready Data that is fully harmonized, up-to-date, and
Reading Time: 3 minutes While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.
Reading Time: 3 minutes There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly in 2016, to about 1.5% of total services revenue. The increases will lag expected growth in services revenue, however, putting yet more pressure on marketers to expand scope and performance with only minimally additional resources.