Sharing Is Not Enough – Why You Need A Content Amplification Strategy

There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as far as it used to, it’s not your fault. Things just changed. Today, if you care enough about your audience and your business, you absolutely must develop a strategy to push your content forward to

11 Ways to Increase the ROI of Your Content Marketing

Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, and not developing longer term strategies to drive readers into customers. My go to research on this is from Jay Baer who identified that . Compound this with the fact that . Those two stats point to how important is to spend more

How We Repurpose Content Successfully

I was invited into a discussion on Blab.im a couple weeks ago that was an excellent conversation on repurposing content. We see a lot of companies continue to struggle with generating content – and repurposing content isn’t just a lazy way to reshare content, it’s a fantastic way to optimize your content strategy. For Martech, we write between 5 and 15 articles a week. Many of those are curated content that we add color and