Social Media Marketing 101

How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. First, let’s discuss why your company would want to be active on social media. Reasons Why Businesses Use Social Media Marketing Here’s a great explainer video on 7 ways that your social media marketing can drive business results. How To Get Started With Social

Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions

While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking, and sentiment analysis. Brandmentions enables businesses to: Build Engaged Relations – Discover and engage with

Ultimate Guide to Monitoring Your Online Reputation

The good folks at Trackur have put together this infographic on how to monitor your personal or your brand’s reputation online. The steps they specify: Identify your reputations – monitor names brand names, company names, product names and variations. Quantify your audience – who has a stake in your online reputation? Understand your goals – how are you going to measure the whether your reputation is improving? Specify your needs – what tools do you

Trackur: Simple, Powerful Reputation Monitoring

In today’s world, no company that has a serious online presence can afford to ignore monitoring the web for reputation. In the age of cut throat competition and fleeting customer loyalty, only companies that actively monitor the social media and other active web channels to understand what customers think of them, and respond appropriately, stand a chance of enhancing customer loyalty, and by extension revenue. Trackur offers a solution that makes your online reputation monitoring