ROBO: How Today’s Shoppers Research Online and Buy Offline

While we continue to make a big deal out of the growth of online sales, it’s important to remember that 90% of consumer purchases are still made at a retail outlet. That doesn’t mean that online doesn’t have a huge influence – it does. Consumers still want the gratification of looking, touching and test-driving a product before paying for it. ROBO isn’t new, but it is becoming the norm in consumers’ shopping journey and a