Martech Zone articles tagged research:

  • Marketing BooksHow to write a book. Why to write a book.

    How and Why To Write a Book

    It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…

  • Sales and Marketing TrainingHow to Write A Marketing Plan

    How To Write Your Marketing Plan for 2024

    In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…

  • Marketing ToolsOsum: AI Market Research Platform

    Osum: Enhance Your Business Strategy with Advanced AI Market Research Solutions

    The significance of timely and insightful market research cannot be overstated. Traditional methods, often labor-intensive and outdated, can lead to lost opportunities and misguided decisions. Osum, a cutting-edge AI-driven platform, emerges as a solution, redefining how market research is conducted and utilized for strategic decision-making. Osum AI-Driven Market Research Osum offers a suite of tools designed to streamline and enhance…

  • Content MarketingR Factors of Corporate Blogging

    Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy

    Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company’s visibility on search engines. Regularly updated content indexed by search engines drives new visitors to the company’s website, which can be converted into leads. To Establish Authority: By publishing informative and expert content, a…

  • Artificial IntelligenceReword: Collaborative AI Writing Tool to Generate Content

    Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business

    I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…

  • Content Marketing
    Content Library

    What Is A Content Library? Your Content Marketing Strategy Is Failing Without Building Yours

    Years ago, we worked with a company that had several million articles published on their site. The problem was that very few articles were read, even fewer ranked in search engines, and less than one percent had revenue attributed to them. They hired us for search engine optimization (SEO) but it quickly grew into a far more complex engagement where…

  • Content MarketingMilengo Global Content Strategy - Localization and Translation Tips

    5 Tips to Maximize the Impact of Your Global Content Strategy

    82% of marketers are actively investing in content as part of their marketing strategies. Hubspot At the same time, research has shown that translating branded content into local languages improves customer experiences and leads to a greater likelihood of purchase. This makes high-quality translations crucial for achieving your marketing KPIs (such as increasing brand awareness, building customer relationships, and driving…

  • Sales and Marketing TrainingManaging Marketing Risk

    How Marketers Are Managing Risk

    There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…

  • Sales EnablementVoice Call Statistics and the Customer Journey

    Why Voice Calls Are Critical To Your Customer’s Journey

    I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering…

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