Better Research, Better Results: ResearchTech Platform Methodify

Methodify is an automated market research platform and is one of only a handful globally that is specifically developed for automating the entire research process. The platform makes it easier and faster for companies to access crucial consumer insights at every phase of the product development and marketing process in order to make better business decisions. Taking it one step further, Methodify was designed to be customizable, giving companies consumer feedback to any kind of

Stop Producing Endless Content and Begin Building a Library

A few years ago we were working with a company that had several million articles published on their site. The problem, of course, was that very few of them were read and even less ranked in search engines. We tested a pilot program where we applied 20% of their newsroom’s resources in improving and combining existing content. The goal was to have one complete and comprehensive article on a topic. Many companies collect articles on

Enterprises using Social Media To Predict Demand: PepsiCo

Consumer demand today changes faster than ever before. As a result, new product launches are failing at extremely high rates. After all, accurately assessing the market and predicting demand requires terabytes of data, which ranges from point-of-sale numbers, e-commerce transactions, out-of-stock histories, pricing averages, promotional planning, special events, weather patterns, and a many other factors. To add to that, most enterprises continue to ignore the significance of applying online consumer dialogue to predict future purchasing

A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales

While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run home services company that’s serves throughout the state of Indiana. They’ve been here for 47 years and have an incredible reputation. Recently, a hail storm hit a city just out side Indianapolis, called Greensburg.