Years ago we were working with a company that had several million articles published on their site. The problem was that very few of the articles were read, even less ranked in search engines, and less than one percent of them had revenue attributed to them. I’d challenge you to review your own library of content. I believe you’d be surprised at what percent of your pages are actually popular and engaged with by your
For quite a long time, I was only trying to consult with funded startups and large enterprise clients because I knew I’d be able to move the conversion needle dramatically with companies that had resources and time to capture market share. Last year, for the first time, I decided to apply the same techniques that I used for those companies with regional, small companies… and it’s had a dramatic impact on improving their organic search
Methodify is an automated market research platform and is one of only a handful globally that is specifically developed for automating the entire research process. The platform makes it easier and faster for companies to access crucial consumer insights at every phase of the product development and marketing process in order to make better business decisions. Taking it one step further, Methodify was designed to be customizable, giving companies consumer feedback to any kind of
Consumer demand today changes faster than ever before. As a result, new product launches are failing at extremely high rates. After all, accurately assessing the market and predicting demand requires terabytes of data, which ranges from point-of-sale numbers, e-commerce transactions, out-of-stock histories, pricing averages, promotional planning, special events, weather patterns, and a many other factors. To add to that, most enterprises continue to ignore the significance of applying online consumer dialogue to predict future purchasing
While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run home services company that’s serves throughout the state of Indiana. They’ve been here for 47 years and have an incredible reputation. Recently, a hail storm hit a city just out side Indianapolis, called Greensburg.
I consider myself a minimalist in content marketing. I don’t like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using a 6-month content calendar planning tool—that your company is paying for—you feel obligated to stick to every detail of that plan. However, the best content marketers are agile, ready to shift content around as schedules
As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few reasons why: Deep content – search engines rank by the popularity of the content, period. Popularity is based on quality, and so it’s not a
There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the goals, the competition, etc. is resulting in terrible content that lacks the elements necessary to