Research
Articles Tagged research:
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Content Marketing
If Your Content Team Just Did This, You’d Be Winning
There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the…
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Analytics & Testing
How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…
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Content Marketing
Wooing More Buyers and Reducing Waste Through Intelligent Content
Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target…
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Marketing Infographics
14 Troubling Trends with Agencies
Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing…
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Analytics & Testing
The B2B Sales Pipeline: Turning Clicks into Customers
What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition…
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Content Marketing
How to Make Your Content More Shareable
The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared.…
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Content Marketing
24 Inbound Marketing Pro Tips for E-commerce Content Marketing
The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry…
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E-commerce and Retail
Data’s Role in the Online Path to Purchase
There are dozens of points on the path to purchase where retailers can collect and use data to enhance the shopping experience and turn browsers into buyers. But there is so much data that it can become easy to focus on the wrong things and veer off course. For example, 21% of consumers abandon their cart simply because the checkout…
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Content Marketing
Using Content Marketing Strategies in B2B Emails
There are times when marketers closely follow convention and I think it’s a great idea. For instance, having help or content links on the top right of your site, next or submit buttons on the bottom right, and centering sites to accommodate varying viewports. At other times, it really doesn’t make sense though and I believe this Infographic provides a…
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Marketing & Sales Videos
Recollective: Free Online Surveys and Focus Group Research
Recollective Baseline is an easy-to-use tool that brings focus group type research online and allows you to connect with your audiences to understand why and how your audiences think and act as they do and uncover new and actionable insights for your business. Audiences include your customers, employees, members, investors, students and social networks. Recollective Baseline brings the process of…