Why Only 20% of Readers are Clicking Through on Your Article Title

Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what

The Importance of a Click Whitepaper

Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics to improve the click rates, and some real life experiences to reveal how understanding the importance of a click will assist your company’s email marketing efforts. Increasing clicking rates in your email marketing is a

Win a Wii from Noobie!

My good friend, Patric… aka Mr. Noobie, is giving away a Nintendo Wii! Patric has been a great friend of my blog over the last year and we’ve had many a cup of coffee with our friends at The Bean Cup. As excited as I get about the latest gadget or the newest technology, it’s important for me to remember that a good portion of the folks that visit my site don’t have a clue