Responsibility

Martech Zone articles tagged responsibility:

  • Advertising Technology
    How Does Advertising Work?

    How Does Advertising Work? What Makes People Buy?

    While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise…

  • Social Media & Influencer Marketingsocial media results

    The 5 Social Media Misconceptions of Businesses

    Recently, I was interviewed and asked what misconceptions companies make when developing and implementing their social media strategy. My experience may run counter to many of the gurus out there, but – in all honesty – I think this industry is finally matured and the results speak for themselves. Social Media Misconception #1: Social Media is a Marketing Channel Companies…

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